Honda is driving change through influencing customers and the wider community to act in an environmentally responsible way. Research shows that ‘concern for the environment’ is ranked 20 out of 20 for most new car customers. However at Honda, their successful environmental campaign has shifted ‘concern for the environment’ up to 4th.
All of Honda’s new cars sold in New Zealand fall within the low emission vehicle (LEV) requirements. The petrol/electric Civic Hybrid falls within the ultra low emission vehicle (ULEV) requirements, which substantially reduces the impact of emissions. Honda’s customers have their financial needs for ‘value for money’ and ‘holds its value well’ met through the Honda ‘Price Promise’, an open and transparent programme to remove artificial depreciation on new cars. Being kind to the environment doesn’t mean being cruel to your wallet at Honda.
Honda’s national TreeFund programme donates funding for thirteen native trees for every new Honda sold providing a natural solution to the air pollution caused by motor vehicle emissions. Honda is working in association with Regional Councils around New Zealand to distribute funding, equivalent to 76,089 native trees, for use in local environmental projects. At Honda the environment, communities, customers and the company are all winners.
