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Finalist: Untouched World
Untouched WorldFor Environmentally and Socially Responsible Product
Whilst not (yet!) a Top 200 company Christchurch based Untouched World is recognized this year for its leadership in product sustainability. It has pioneered clothing design with an aim to minimizing or eliminating harmful impacts upon the environment, now and in the future, while maximizing development and renewal, in both people and the environment.
The company seeks to minimize the use of man-made fibres, toxic chemicals, waste materials and emissions, energy, packaging, transportation, and adverse impacts on biodiversity. Fully synthetic materials are not considered. The company’s aim is to reduce environmental impact during the life of the products. Garments are designed for reduced need for washing, and when washing is required, the ability to wash in water rather than dry clean only.
The company’s vision is “Through fashion, for Untouched World to lead the way in what is possible for people and planet”. It seeks to use fashion “to shake the inherent complacency about the environment and the people on our planet.”
The company produces a Sustainable Development Report measuring its sustainability, identifying the challenges it faces and sharing its successes. It has achieved rapid growth. Founder and CEO Perry Drysdale is 2002 Business Woman of the Year.
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